YumYum Juice, Inc. advertised that its mango juice had 25% fewer calories than a competing brand, TasteyJuice. In fact YumYum's juice had the same amount of calories as TasteyJuice juice. YumYum's conduct:
a. does not violate the Lanham Act because YumYum did not act with actual malice.
b. does not violate the Lanham Act because comparative ads are exempt from the law.
c. violates the Lanham Act.
d. does not violate the Lanham Act because of the First Amendment freedom of speech.
Answer: C
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