Global STP is more complicated than domestic STP because:

Global STP is more complicated than domestic STP because:

a. foreign consumers view products and their roles differently

b. firms fully understand cultural nuances of other countries

c. there is typically only one subculture in foreign markets

d. prices within the foreign market will be dramatically different




Answer: A

A franchise is a contractual agreement between:

A franchise is a contractual agreement between:

a. a firm and infrastructure

b. a firm and the government

c. a firm and an outside country.

d. firms or a firm and individual

Answer: D

Marketers mights be less interested in countries with the highest purchasing power because of ____ growth and saturated markets.

Marketers mights be less interested in countries with the highest purchasing power because of ____ growth and saturated markets.

a. lost

b. increased

c. stagnated

d. an opportunity for




Answer: C

Gross national income consists of GDP plus ____, minus any payments made to nonresidents who contribute to the domestic economy.

Gross national income consists of GDP plus ____, minus any payments made to nonresidents who contribute to the domestic economy.

a. net deficit earned from investment abroad

b. trade deficits and surpluses

c. net income earned from investment abroad

d. goods and services produced in a year



Answer: C

Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because:

Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because:

a. there are few other factors to consider when developing a global communication strategy

b. language is a simple issue for marketers to overcome

c. they want to avoid potential embarrassment that language confusion can cause

d. language is typically uncomplicated

Answer: C

Transportation, distribution channels, communications, and commerce are the four key elements of a country's:

Transportation, distribution channels, communications, and commerce are the four key elements of a country's:

a. global market assessment

b. infrastructure

c. GDP

d. economy

Answer: B

A(n) ____ is a tax levied on a good imported into a country.

A(n) ____ is a tax levied on a good imported into a country.

a. trade agreement

b. boycott

c. tariff

d. escrow fee

e. quota



Answer: C

A trade surplus means a country:

A trade surplus means a country:

a. imports more goods than it exports

b. imports as many goods as it exports

c. exports more goods than it imports

d. exports as many goods as it imports

Answer: C

Trade agreements are signed by different governments to

Trade agreements are signed by different governments to

a. manage and promote trade activities for a certain region.

b. to increase the diffusion of innovation.

c. to reach early adopters.

d. consider helping laggards.



Answer: A

China's economy is the ____ largest in the world, and the ____ largest market for U.S. exports.

China's economy is the ____ largest in the world, and the ____ largest market for U.S. exports.

a. third; third

b. fourth; third

c. third; second

d. second; third

e. second; second


Answer: D

True or false: The global population has only experienced negative population growth since the turn of the 20th century in both less developed nations and developed countries.

True or false: The global population has only experienced negative population growth since the turn of the 20th century in both less developed nations and developed countries.

a. True

b. False


Answer: B

Since 1978, China's leadership has:

Since 1978, China's leadership has:

a. abandoned communist political ideals

b. embraced market-oriented economic development

c. retained anti-communist economic ideals in its approach to market growth

d. stifled economic development

Answer: B

Which of the following statements about metrics is true?

Which of the following statements about metrics is true?

a. They provide marketers with a good picture of the economic health of a country despite different stages of economic development.

b. They provide a nearly perfect assessment of the economic health of a country.

c. The give marketers non essential views of a particular country.

d. They are not very useful in marketing and generally are more focused with the financial areas of the firm.

Answer: A

After firms have completed the ____, they are better able to make informed decisions about a potential country market.

After firms have completed the ____, they are better able to make informed decisions about a potential country market.

a. marketing mix

b. marketing strategy

c. market assessment

d. global entry strategy



Answer: C

Global distribution networks form complex value chains that ultimately ____ the final selling price of a product.

Global distribution networks form complex value chains that ultimately ____ the final selling price of a product.

a. increase

b. negate

c. equalize

d. decrease



Answer: A

Overall, culture affects ____ aspects(s) of consumer behavior.

Overall, culture affects ____ aspects(s) of consumer behavior.

a. some food and dining

b. only multi-generational

c. a few meaningful

d. all



Answer: D

An internal assessment of a firm's capabilities includes all the following EXCEPT:

An internal assessment of a firm's capabilities includes all the following EXCEPT: 

a. its potential future income, revenue, and losses.

b. management's commitment to the proposed strategy.

c. current markets it serves.

d. access to capital.



Answer: A

When a firm identifies its positioning within a market, it must decide how to ____ its marketing strategies using the marketing mix.

When a firm identifies its positioning within a market, it must decide how to ____ its marketing strategies using the marketing mix.

a. target

b. segment

c. implement

d. position



Answer: C

A dramatic economic downturn caused by ____ can increase a foreign entrant's risk considerably.

A dramatic economic downturn caused by ____ can increase a foreign entrant's risk considerably.

a. global entry strategies

b. infrastructure

c. other foreign entrants

d. political instability



Answer: D

A firm chooses its ____ after conducting internal market assessments.

A firm chooses its ____ after conducting internal market assessments.

a. entry strategy

b. communication method

c. global market

d. market analysis




Answer: A