To minimize a buyer's perceived risk, which of the following tactics will contribute to its reduction?

To minimize a buyer's perceived risk, which of the following tactics will contribute to its reduction?

a. Higher prices

b. A new brand name

c. Extended warranties

d. The ability to shop around at many vendors



Answer: C

Jon is using ____ ____ when he bases decision to purchase textbooks on price condition, and location.

Jon is using ____ ____ when he bases decision to purchase textbooks on price condition, and location.

a. personal preferences

b. habitual buying

c. evaluative criteria

d. determinant evaluation

Answer: C

It is buyers' ____ that shape the values, shared meaning, and behaviors of the social organization of their market. Often the entire country functions much like a reference group does at a more intimate level.

It is buyers' ____ that shape the values, shared meaning, and behaviors of the social organization of their market. Often the entire country functions much like a reference group does at a more intimate level.

a. culture

b. friends

c. ethnicity

d. social class

e. family



Answer: A

Since many buyers are leery of buying a product advertised on an infomercial, one way to reduce post-purchase cognitive dissonance for the item is to offer:

Since many buyers are leery of buying a product advertised on an infomercial, one way to reduce post-purchase cognitive dissonance for the item is to offer:

a. a money back guarantee

b. multiple versions of the item

c. accessories bundled with the item

d. quantity discounts



Answer: A

Perception as it influences consumer behavior is:

Perception as it influences consumer behavior is:

a. developed through culture and family influences

b. predominantly gender-based

c. developed once you visit the manufacturing facility

d. developed through product instruction guide


Answer: A

A situational shopping influence might be promotional in nature and could include all of the following in-store activities EXCEPT:

A situational shopping influence might be promotional in nature and could include all of the following in-store activities EXCEPT:

a. in-store coupons

b. a fashion show

c. multidiscount items

d. free gift with purchase


Answer: B

Children have a significant role in buying and consuming in the American marketplace. They spend nearly $300B out of pocket and ____ spend nearly $600B through their influence on family purchases.

Children have a significant role in buying and consuming in the American marketplace. They spend nearly $300B out of pocket and ____ spend nearly $600B through their influence on family purchases.

a. indirectly

b. through their grandparents

c. directly

d. through the Internet

Answer: A

Mary buys a new bathing suit, and her friends tell her it looks great. She feels it is too revealing, and she is very self-conscious of her body. Mary never wears the $78 bathing suit because she is experiencing ____ risk.

Mary buys a new bathing suit, and her friends tell her it looks great. She feels it is too revealing, and she is very self-conscious of her body. Mary never wears the $78 bathing suit because she is experiencing ____ risk.

a. financial

b. social

c. performance

d. psychological



Answer: D

Peter is buying a big screen TV. He decides that price determines 50% of the decision, the brand name is 20%, the actual screen size is 20%, and the weight of the product is 10%. This process of weighting attributes is used:

Peter is buying a big screen TV. He decides that price determines 50% of the decision, the brand name is 20%, the actual screen size is 20%, and the weight of the product is 10%. This process of weighting attributes is used:

a. in the compensatory model of decision making and can be somewhat useful for noncompensatory decisions.

b. to value determinant attributes only in the decision-making process

c. only in noncompensatory decision to eliminate choices, but it is very useful to systematically reduce the number of factors

d. in determining the evoked set of brands

Answer: A

As a consumer views a package of crackers on the store shelf, he first recognizes and identifies the shape, then the color, then the items located around it. As he integrates that brand image into his knowledge of the choices in the product category, it is ____ that interprets the images and stimuli differently for each consumer.

As a consumer views a package of crackers on the store shelf, he first recognizes and identifies the shape, then the color, then the items located around it. As he integrates that brand image into his knowledge of the choices in the product category, it is ____ that interprets the images and stimuli differently for each consumer.

a. attitude structure

b. culture

c. motivation

d. gender

e. perception

Answer: E

Which of the following buyers exemplifies a consumer who has a high degree of internal locus of control?

Which of the following buyers exemplifies a consumer who has a high degree of internal locus of control?

a. Fred buys the brand for which he has a twenty-dollar rebate.

b. Joe buys the most expensive brand since price is usually a signal of high quality.

c. Mary buys the brands she has bought for years because she trust them.

d. Sally first spends time searching online comparing brand. Sally senses this action gives her more control over the outcome.

Answer: D

Joe goes to Crate and Barrel to buy his wife a birthday present. When he arrives, the store is very crowded with shoppers and he leaves. Due to ____ situational factors, Joe's best intentions were thwarted.

Joe goes to Crate and Barrel to buy his wife a birthday present. When he arrives, the store is very crowded with shoppers and he leaves. Due to ____ situational factors, Joe's best intentions were thwarted.

a. social

b. shopping

c. purchase

d. temporal

e. cultural




Answer: B

Which of the following products/services would requires the least amount of search time and effort on part of the consumer?

Which of the following products/services would requires the least amount of search time and effort on part of the consumer?

a. Purchasing a new video game

b. Purchasing a new car

c. Purchasing a new home

d. Purchasing health insurance

e. Deciding on a lawyer



Answer: A

Russell just got a new smart phone. He did his research before purchasing the phone since he needed it for work purposes. Which of the following information sources is an examples of internal search?

Russell just got a new smart phone. He did his research before purchasing the phone since he needed it for work purposes. Which of the following information sources is an examples of internal search?

a. The salesperson at the store said it was the best phone for his needs.

b. His best friend told him it looked like a good phone.

c. He liked the previous version of the phone.

d. His girlfriend recommended the phone to him.



Answer: C

Which of the following purchases will involve the most actual or perceived risk and therefore the longest search time?

Which of the following purchases will involve the most actual or perceived risk and therefore the longest search time?

a. Buying a car

b. Buying a desktop computer

c. Buying a home

d. Going on vacation



Answer: C

Having completed his information search, a consumer's next step in decision making is:

Having completed his information search, a consumer's next step in decision making is:

a. purchase

b. information integration

c. trial

d. evaluation of alternatives



Answer: D

One of the most difficult of situational factors with which to deal is the ____ state. The marketer often is unaware of the preceding or antecedent events that customer experienced.

One of the most difficult of situational factors with which to deal is the ____ state. The marketer often is unaware of the preceding or antecedent events that customer experienced.

a. temporal

b. purchase

c. shopping

d. situational


Answer: A

Customer dissatisfaction is most likely to occur when a consumer buys a washing machine and it:

Customer dissatisfaction is most likely to occur when a consumer buys a washing machine and it:

a. performs better than the salesperson indicated

b. does not live up to high performance expectations

c. performs as advertised

d. works much as expected




Answer: B

All of the brands that Mary can easily call to mind for laundry detergents, whether she would consider buying them or not, comprise her ____ set.

All of the brands that Mary can easily call to mind for laundry detergents, whether she would consider buying them or not, comprise her ____ set.

a. retrieval

b. pre-determined

c. evoked

d. universal


Answer: A

Barbara asks her boss what flavors of ice cream he eats and he replies: chocolate chip, mint chocolate chip, and cherry chocolate chip. Those three flavors are described as:

Barbara asks her boss what flavors of ice cream he eats and he replies: chocolate chip, mint chocolate chip, and cherry chocolate chip. Those three flavors are described as:

a. his evoked set

b. his brand loyalty

c. his non loyal set

d. his attribute set

e. his positive set





Answer: A