When some group is chosen because it is a group the researcher has access to, it is called a ___________________ and it is ________________ to represent the population well.

When some group is chosen because it is a group the researcher has access to, it is called a ___________________ and it is ________________ to represent the population well.

a. voluntary response bias; likely
b. involuntary response bias; not likely
c. nonresponse bias; likely
d. convenience sample; not likely
e. double blind bias; likely


Answer: d. convenience sample; not likely

Key values or summary characteristics that are derived from a population are called:

Key values or summary characteristics that are derived from a population are called:

a. statistics
b. parameters
c. models
d. biased
e. analysis


Answer: b. parameters

An environmental advocacy group is interested in the perceptions of farmers about global climate change. Specifically, they wish to determine the percentage of organic farmers who are concerned that climate change will affect their crop yields. They use an alphabetized list of members of the Northeast Organic Farming Association, a nonprofit organization with over 5000 members in a multitude of states. They randomly select members from this list until they have succeeded in contacting 150 members. Which is the sampling frame? population? population parameter? sample?

An environmental advocacy group is interested in the perceptions of farmers about global climate change. Specifically, they wish to determine the percentage of organic farmers who are concerned that climate change will affect their crop yields. They use an alphabetized list of members of the Northeast Organic Farming Association, a nonprofit organization with over 5000 members in a multitude of states. They randomly select members from this list until they have succeeded in contacting 150 members. Which is the sampling frame? population? population parameter? sample?

a. an alphabetized list of 5000 members of Northeast Organic Farming Association
b. all farmers
c. the proportion of organic farmers who are concerned about climate change affecting their crop yields
d. 150 of the 5000 members of Northeast Organic Farming Association who are contacted


Answer:


a. an alphabetized list of 5000 members of Northeast Organic Farming Association = sample frame
b. all farmers = population
c. the proportion of organic farmers who are concerned about climate change affecting their crop yields = population parameter
d. 150 of the 5000 members of Northeast Organic Farming Association who are contacted = sample

When all members of interest are included in the data collection, the design is considered a _____________.

When all members of interest are included in the data collection, the design is considered a _____________.

a. statistic
b. survey
c. experiment
d. census
e. biased


Answer: d. census

South Park International Airways wants to check on customer satisfaction with ticket prices and fees. As a large airline, it has over 1800 flights a day from fifteen different airports. Their in-house researchers, Kyle and Stan, randomly choose thirty flights (two departing flights from each airport) and survey all the passengers on those flights concerning their satisfaction, giving them a snack and beverage voucher which can be redeemed immediately upon turning in the survey. The researchers are ecstatic to note a ninety-seven percent survey completion rate. What type of sample is this?

South Park International Airways wants to check on customer satisfaction with ticket prices and fees. As a large airline, it has over 1800 flights a day from fifteen different airports. Their in-house researchers, Kyle and Stan, randomly choose thirty flights (two departing flights from each airport) and survey all the passengers on those flights concerning their satisfaction, giving them a snack and beverage voucher which can be redeemed immediately upon turning in the survey. The researchers are ecstatic to note a ninety-seven percent survey completion rate. What type of sample is this?

a. simple random
b. stratified random
c. cluster random
d. multistage random


Answer: d. multistage random

____________ is a strategy used to reduce measurement error when collecting data.

____________ is a strategy used to reduce measurement error when collecting data. 

a. alphabetization
b. strategizing
c. polling
d. pilot testing
e. randomization


Answer: d. pilot testing

The Creative Design consulting group is reviewing a study designed to test a new presentation format on a website. In a basic required class of students enrolled in web design, they randomly assign half the class to the old format treatment and the other half to the new format. This illustrates a(n):

The Creative Design consulting group is reviewing a study designed to test a new presentation format on a website. In a basic required class of students enrolled in web design, they randomly assign half the class to the old format treatment and the other half to the new format. This illustrates a(n):

a. survey
b. observation
c. experiment
d. presentation


Answer: c. experiment

If the single variable is categorical, which of the following is an appropriate graphic?

If the single variable is categorical, which of the following is an appropriate graphic?

a. dot plot
b. pie chart
c. histogram
d. frequency table


Answer: c. pie chart

Kenny is testing the tensile strength of experimental titanium sponge hair curlers for the Southpark Manufacture and Supply Company. He is comparing two chemical procedures used to increase the strength of the sponge curlers (Chemical A and Chemical B). Kenny is crushing each sponge curler in his sample to see how many pounds per square centimeter it withstands before it fails. Each sponge curler can be considered a(n):

Kenny is testing the tensile strength of experimental titanium sponge hair curlers for the Southpark Manufacture and Supply Company. He is comparing two chemical procedures used to increase the strength of the sponge curlers (Chemical A and Chemical B). Kenny is crushing each sponge curler in his sample to see how many pounds per square centimeter it withstands before it fails. Each sponge curler can be considered a(n):

a. experimental unit
b. subject
c. participant
d. supply or resource



Answer:

a. experimental unit - inanimate object in experiment
b. subject - person in an experiment
c. participant - voluntary person in a survey

While shopping on the Your Tunes website, you note that after looking at the details of a particular item, pictures of other items appear at the bottom with the note that other shoppers who bought the particular item you research often purchased the pictured items. This particular target marketing for online shoppers is a product of:

While shopping on the Your Tunes website, you note that after looking at the details of a particular item, pictures of other items appear at the bottom with the note that other shoppers who bought the particular item you research often purchased the pictured items. This particular target marketing for online shoppers is a product of:

a. meta-analysis of meta-data of consumer behavior
b. regional analytics
c. relational database
d. social psychological research


Answer: c. relational database

________________ is when the entire population is surveyed and one drawback to using this method is ___________________.

________________ is when the entire population is surveyed and one drawback to using this method is ___________________.

a. stratified random; impossible to execute
b. census; expensive
c. systematic; response bias
d. simple random; involuntary response bias


Answer: b. census; expensive

What kind of variable results when a survey participant is asked to report name of the last fast food restaurant?

What kind of variable results when a survey participant is asked to report name of the last fast food restaurant?

a. quantitative
b. qualitative
c. interval
d. rational
e. nominal


Answer: b. qualitative - "last" restaurant, ordered (can't be nominal)

_________________ described any use of statistical analysis to drive business decisions from data.

_________________ described any use of statistical analysis to drive business decisions from data.

a. big data
b. mining
c. business analytics
d. data tables
e. relational data bases


Answer: c. business analytics

Given the population data set (113, 115, 117, 119, 127, 129) what is the variance? 35.66667 "u" is the symbol for

Given the population data set (113, 115, 117, 119, 127, 129) what is the variance? 35.66667
"u" is the symbol for

a. population mean
b. sample mean
c. population variance
d. population standard deviation
e. sample standard deviation


Answer:


a. population mean: u
b. sample mean: (xbar)
c. population variance: o^2
d. population SD: o
e. sample SD: s

Which marketing function involves communicating directly with potential customers to determine their needs?

Which marketing function involves communicating directly with potential customers to determine their needs?

a. product and service management
b. pricing
c. selling
d. financial analysis


Answer: c

Which of the following is a direct channel of distribution?

Which of the following is a direct channel of distribution?

a. Wally builds ten birdhouses and sells them to Taylor at a flea market. Taylor then sells the birdhouses to her neighbors at a yard sale the following weekend.
b. Custom Clothiers produces men's suits, which are sold to customers at department stores all around the country
c. Farmer Jame grows tomatoes and sells them to customers at a roadside stand next to her farm
d. Smoothy Silt ice cream is manufactured at its Minnesota factory and shipped to a grocery store in your town, where you buy two gallons


Answer: c

This type of marketing research study gathers information from people using a carefully planned set of questions

This type of marketing research study gathers information from people using a carefully planned set of questions

a. secondary research
b. experiment
c. observation
d. survey


Answer: d

Services are intangible. This means that

Services are intangible. This means that

a. they have no physical form
b. their availability must match their demand at a specific time
c. there will be differences in the type and quality of service provided
d. they cost more than products


Answer: a

Which of the following is a function of promotion?

Which of the following is a function of promotion?

a. advertising
b. budgeting for marketing activities
c. improving products
d. market research


Answer: a

Contest, games, and product giveaways are all examples

Contest, games, and product giveaways are all examples

a. public relations
b. publicity
c. sales promotion
d. personalized promotion


Answer: c

After new product ideas have been generated, companies will most likely

After new product ideas have been generated, companies will most likely

a. develop full marketing strategies for each of them
b. evaluate the ideas to determine which have the best chance to be successful
c. produce a limited quantity of each product and test them to see which are the most popular
d. determine a production procedures for the products


Answer: b

Gross margin is

Gross margin is

a. the difference between the selling price and the product costs
b. the amount of money available to the business after all costs and expenses have been paid
c. a reduction from the original selling price
d. all expenses of operating a business that are associated with a product


Answer: a

In a communication path, the person or organization that has information to communicate to another person or organization is called the:

In a communication path, the person or organization that has information to communicate to another person or organization is called the:

a. decoder
b. sender
c. receiver
d. channeler


Answer: b

Which of the following scenarios will most likely result in comparatively low prices?

Which of the following scenarios will most likely result in comparatively low prices?

a. a product has few close competitors because it is unique
b. a product is highly complex and technical
c. products are sold at a large warehouse store offering little personal service located on the outskirts of town
d. supply of a product is low and demand is high


Answer: c

Product costs + operating costs + profit =

Product costs + operating costs + profit = 

a. selling price
b. markup
c. gross cost
d. markdown


Answer: a

Additions and improvements to a basic product are called

Additions and improvements to a basic product are called

a. warranties
b. guarantees
c. product features
d. brand names


Answer: c

Which of the following would NOT generally be considered one of the marketing functions?

Which of the following would NOT generally be considered one of the marketing functions?

a. repairing
b. promotion
c. selling
d. pricing


Answer: a

Businesses that take part in a channel of distribution are known as

Businesses that take part in a channel of distribution are known as

a. retailers
b. channel members
c. consumers
d. distributors


Answer: b

A key difference between advertising and publicity is that

A key difference between advertising and publicity is that

a. advertising is paid communication and publicity is non-paid
b. advertising is presented through the media and publicity is not
c. advertising is personalized promotion and publicity is mass promotion
d. advertising is always positive and publicity is always negative


Answer: a

Personal selling is usually done

Personal selling is usually done

a. by telephone
b. on the Internet
c. face to face with each customer
d. via advertising


Answer: c

To plan effective promotion, marketers must first

To plan effective promotion, marketers must first

a. understand the communication process
b. know what their message is
c. have plenty of face-to-face meetings with customers in the target market
d. make plenty of room in the budget for advertising


Answer: a

The most known and used type of mass promotion is

The most known and used type of mass promotion is

a. door-to-door selling
b. personal selling
c. advertising
d. publicity


Answer: c

What are the four elements of a marketing mix:

What are the four elements of a marketing mix:

a. product, distribution, price and promotion
b. cost, location, time and advertising
c. demographics, income, supply and demand
d. consumers, manufacturers, retailers and distributors


Answer: a

The first step in the consumer decision-making process is to:

The first step in the consumer decision-making process is to:

a. gather information
b. recognize a need
c. make a purchase decision
d. select and evaluate alternatives


Answer: b

Not all marketing is directed at consumers (T/F).

Not all marketing is directed at consumers (T/F).

Answer: T

Studies carried out to gather new information specifically directed at a current problem is called primary marketing research (T/F).

Studies carried out to gather new information specifically directed at a current problem is called primary marketing research (T/F).

Answer: T

Businesses gain efficiency by producing large amounts of products at one time (T/F).

Businesses gain efficiency by producing large amounts of products at one time (T/F).

Answer: T

Personalized promotion is the most effective and least expensive form of marketing communication (T/F).

Personalized promotion is the most effective and least expensive form of marketing communication (T/F).

Answer: F

The consumer decision-making process is different for final consumers than for business consumers (T/F).

The consumer decision-making process is different for final consumers than for business consumers (T/F).

Answer: F

Services can be stored for later consumption (T/F).

Services can be stored for later consumption (T/F).

Answer: F

The first step in developing a marketing strategy is to create a marketing mix (T/F)

The first step in developing a marketing strategy is to create a marketing mix (T/F)

Answer: F

Choosing target markets and studying their needs and decision-making processes can make promotion more effective (T/F)

Choosing target markets and studying their needs and decision-making processes can make promotion more effective (T/F)

Answer: T

When products are first introduced to the market, prices are generally quite low (T/F)

When products are first introduced to the market, prices are generally quite low (T/F)

Answer: F

Marketing activities often cost 50 percent or more of the selling price of a product or service (T/F)

Marketing activities often cost 50 percent or more of the selling price of a product or service (T/F)

Answer: T