Bill ordered a Prius by Toyota and made a substantial down payment on the car. Then he read about the recall of many Toyotas, and he is now feeling what negative reaction to the information?

Bill ordered a Prius by Toyota and made a substantial down payment on the car. Then he read about the recall of many Toyotas, and he is now feeling what negative reaction to the information?


a. Buyer indigestion

b. Consumer dissatisfaction

c. Postpurchase consumer regret

d. Postpurchase cognitive dissonance



Answer: D


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