Business MCQ IBM Chapter 6 Identify the situational factors that could alter the consumer decision making at the time of purchase.

Identify the situational factors that could alter the consumer decision making at the time of purchase.

Identify the situational factors that could alter the consumer decision making at the time of purchase.

a. market segmentation effect

b. temporal factors that might alter the buyer's state of mind

c. particular buyers

d. specific purchase experience

Answer: BCD

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