Marketing managers often appeal to consumers' ____ when developing the marketing mix to be sure it fits with how they spend their time and money.
a. reference groups
b. lifestyles
c. evaluative criteria
d. motivations
e. perceptions
Answer: B
Marketing managers often appeal to consumers' ____ when developing the marketing mix to be sure it fits with how they spend their time and money.
a. reference groups
b. lifestyles
c. evaluative criteria
d. motivations
e. perceptions
Answer: B
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.