Particularly in larger countries, marketers may have to respond to diverse consumer groups that refer to products categories differently. While some areas say they "go to a movie," others say they are "going to a show." This illustrates ____ culture.

Particularly in larger countries, marketers may have to respond to diverse consumer groups that refer to products categories differently. While some areas say they "go to a movie," others say they are "going to a show." This illustrates ____ culture.



a. cohort

b. country

c. regional

d. demographic




Answer: C


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