When a firm decides to standardize their products globally but use different promotional campaigns, this strategy is referred to as ____.
Answer: glocalization
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IBM Chapter 8
- Global STP is more complicated than domestic STP because:
- A franchise is a contractual agreement between:
- Marketers mights be less interested in countries with the highest purchasing power because of ____ growth and saturated markets.
- Gross national income consists of GDP plus ____, minus any payments made to nonresidents who contribute to the domestic economy.
- Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because:
- Transportation, distribution channels, communications, and commerce are the four key elements of a country's:
- A(n) ____ is a tax levied on a good imported into a country.
- A trade surplus means a country:
- Trade agreements are signed by different governments to
- China's economy is the ____ largest in the world, and the ____ largest market for U.S. exports.
- True or false: The global population has only experienced negative population growth since the turn of the 20th century in both less developed nations and developed countries.
- Since 1978, China's leadership has:
- Which of the following statements about metrics is true?
- After firms have completed the ____, they are better able to make informed decisions about a potential country market.
- Global distribution networks form complex value chains that ultimately ____ the final selling price of a product.
- Overall, culture affects ____ aspects(s) of consumer behavior.
- An internal assessment of a firm's capabilities includes all the following EXCEPT:
- When a firm identifies its positioning within a market, it must decide how to ____ its marketing strategies using the marketing mix.
- A dramatic economic downturn caused by ____ can increase a foreign entrant's risk considerably.
- A firm chooses its ____ after conducting internal market assessments.
- In the timeline for a firm's global expansion, a firm conducts an internal assessments of its capabilities when:
- A trading bloc consists of:
- Global marketing strategies include which of the following components?
- A novel metric that employs purchasing power parity is ____, which suggests that exchange rates should adjust to equalize the cost of a basket of goods and services, wherever it is bought around the world.
- Competitive factors influence global pricing because a firm's products may not:
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