When a firm decides to standardize their products globally but use different promotional campaigns, this strategy is referred to as ____.
Answer: glocalization
When a firm decides to standardize their products globally but use different promotional campaigns, this strategy is referred to as ____.
Answer: glocalization
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.