Which of the following scenarios is a description of a social factor that influential in the purchase of a wallet?
a. Jill buys the same wallet her sister has bought.
b. Jackie examines the wallets carefully and feels they all look poorly made for the price the store is charging.
c. Jessie was ready to buy a new wallet, but the store has run out of the style and color she wants.
d. Joan waits until the wallet is on sale.
Answer: A
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