Product costs + operating costs + profit =
a. selling price
b. markup
c. gross cost
d. markdown
Answer: a
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Business - Chapter 10
- Which marketing function involves communicating directly with potential customers to determine their needs?
- Which of the following is a direct channel of distribution?
- This type of marketing research study gathers information from people using a carefully planned set of questions
- Services are intangible. This means that
- Which of the following is a function of promotion?
- Contest, games, and product giveaways are all examples
- After new product ideas have been generated, companies will most likely
- Gross margin is
- In a communication path, the person or organization that has information to communicate to another person or organization is called the:
- Which of the following scenarios will most likely result in comparatively low prices?
- Additions and improvements to a basic product are called
- Which of the following would NOT generally be considered one of the marketing functions?
- Businesses that take part in a channel of distribution are known as
- A key difference between advertising and publicity is that
- Personal selling is usually done
- To plan effective promotion, marketers must first
- The most known and used type of mass promotion is
- What are the four elements of a marketing mix:
- The first step in the consumer decision-making process is to:
- Not all marketing is directed at consumers (T/F).
- Studies carried out to gather new information specifically directed at a current problem is called primary marketing research (T/F).
- Businesses gain efficiency by producing large amounts of products at one time (T/F).
- Personalized promotion is the most effective and least expensive form of marketing communication (T/F).
- The consumer decision-making process is different for final consumers than for business consumers (T/F).
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