Studies carried out to gather new information specifically directed at a current problem is called primary marketing research (T/F).
Answer: T
Learn More :
Business - Chapter 10
- Which marketing function involves communicating directly with potential customers to determine their needs?
- Which of the following is a direct channel of distribution?
- This type of marketing research study gathers information from people using a carefully planned set of questions
- Services are intangible. This means that
- Which of the following is a function of promotion?
- Contest, games, and product giveaways are all examples
- After new product ideas have been generated, companies will most likely
- Gross margin is
- In a communication path, the person or organization that has information to communicate to another person or organization is called the:
- Which of the following scenarios will most likely result in comparatively low prices?
- Product costs + operating costs + profit =
- Additions and improvements to a basic product are called
- Which of the following would NOT generally be considered one of the marketing functions?
- Businesses that take part in a channel of distribution are known as
- A key difference between advertising and publicity is that
- Personal selling is usually done
- To plan effective promotion, marketers must first
- The most known and used type of mass promotion is
- What are the four elements of a marketing mix:
- The first step in the consumer decision-making process is to:
- Not all marketing is directed at consumers (T/F).
- Businesses gain efficiency by producing large amounts of products at one time (T/F).
- Personalized promotion is the most effective and least expensive form of marketing communication (T/F).
- The consumer decision-making process is different for final consumers than for business consumers (T/F).
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.