Global STP is more complicated than domestic STP because:
a. foreign consumers view products and their roles differently
b. firms fully understand cultural nuances of other countries
c. there is typically only one subculture in foreign markets
d. prices within the foreign market will be dramatically different
Answer: A
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.