The process of entering an international market by leasing the right to use the firm's intellectual property to a firm doing business in the targeted international market.
a) franchising
b) licensing
c) exporting
d) patent
Answer: B
The process of entering an international market by leasing the right to use the firm's intellectual property to a firm doing business in the targeted international market.
a) franchising
b) licensing
c) exporting
d) patent
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