In order to improve the probability of customer satisfaction, the marketing manager is advised to do all of the following EXCEPT:

In order to improve the probability of customer satisfaction, the marketing manager is advised to do all of the following EXCEPT:



a. offer clear demonstrations of how to use the product so the performance is as expected

b. encourage customer feedback

c. provide a gift with purchase or other financial premiums

d. provide warranties and money-back guarantees

e. set realistic expectations for the performance of the product or service


Answer: C


Learn More :