Usually more difficult to manage and sustain because often the partners are also competitors
a) vertical strategic alliance
b) horizontal strategic alliance
c) neutral strategic alliance
Answer: B
Usually more difficult to manage and sustain because often the partners are also competitors
a) vertical strategic alliance
b) horizontal strategic alliance
c) neutral strategic alliance
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.