Varying some aspect of product offerings or marketing messages to take country or regional differences into account
a) global standardization strategy
b) local customization strategy
c) nation customization strategy
Answer: B
Varying some aspect of product offerings or marketing messages to take country or regional differences into account
a) global standardization strategy
b) local customization strategy
c) nation customization strategy
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.