A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and message just in different languages. Advertiser might try to bridge the culture gap by appealing to:

A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and message just in different languages. Advertiser might try to bridge the culture gap by appealing to:



a. the same target market

b. foreign exchange programs

c. profit pricing

d. the same work environment



Answer: A


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