An ____ search is when the buyer seeks information outside his or her personal knowledge base to help make the buying decision, such as checking the internet, asking a friend, or visiting a showroom.

An ____ search is when the buyer seeks information outside his or her personal knowledge base to help make the buying decision, such as checking the internet, asking a friend, or visiting a showroom.



a. alternative

b. information

c. internal

d. external


Answer: D


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