The marketing manager for a brand of root beer often has difficulty convincing buyers to pay for high-quality soda. He has learned that many women buy it but do not drink it; for this reason they often buy store brands for their ____, hoping to save money.

The marketing manager for a brand of root beer often has difficulty convincing buyers to pay for high-quality soda. He has learned that many women buy it but do not drink it; for this reason they often buy store brands for their ____, hoping to save money.

The marketing manager for a brand of root beer often has difficulty convincing buyers to pay for high-quality soda. He has learned that many women buy it but do not drink it; for this reason they often buy store brands for their ____, hoping to save money.



a. culture

b. selves

c. reference groups

d. families


Answer: D


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