Business MCQ
IBM Chapter 6
As a consumer views a package of crackers on the store shelf, he first recognizes and identifies the shape, then the color, then the items located around it. As he integrates that brand image into his knowledge of the choices in the product category, it is ____ that interprets the images and stimuli differently for each consumer.
As a consumer views a package of crackers on the store shelf, he first recognizes and identifies the shape, then the color, then the items located around it. As he integrates that brand image into his knowledge of the choices in the product category, it is ____ that interprets the images and stimuli differently for each consumer.
As a consumer views a package of crackers on the store shelf, he first recognizes and identifies the shape, then the color, then the items located around it. As he integrates that brand image into his knowledge of the choices in the product category, it is ____ that interprets the images and stimuli differently for each consumer.
a. attitude structure
b. culture
c. motivation
d. gender
e. perception
Answer: E
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