Four brands have dominated the potato chip market in St. Louis for over a hundred years. Nabisco is introducing a new brand, Chip Shape, in the city next month. Given the stability of the four brands in the market, Chip Shape will probably have difficulty gaining any market share. The majority of buyers simply have not purchased anything but the four brands, which comprise most buyers' ____ set, those brands consumers would consider buying.

Four brands have dominated the potato chip market in St. Louis for over a hundred years. Nabisco is introducing a new brand, Chip Shape, in the city next month. Given the stability of the four brands in the market, Chip Shape will probably have difficulty gaining any market share. The majority of buyers simply have not purchased anything but the four brands, which comprise most buyers' ____ set, those brands consumers would consider buying.



a. evoked

b. retrieval

c. universal

d. inept



Answer: A


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