Of the influences on the consumer's behavior when buying a car, select the internal factor which applies to a buyer.
a. Psychological factors: how sporty s/he perceives the car to be.
b. Market mix elements: heavy radio and TV advertising to communicate about the special offer on a sedan
c. Situational factors: the dealer's showroom is very crowded and the wait for a test drive is very long.
d. Social factors: how his or her reference group perceives the car.
Answer: A
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