One of the most difficult of situational factors with which to deal is the ____ state. The marketer often is unaware of the preceding or antecedent events that customer experienced.

One of the most difficult of situational factors with which to deal is the ____ state. The marketer often is unaware of the preceding or antecedent events that customer experienced.



a. temporal

b. purchase

c. shopping

d. situational


Answer: A


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