Risks involved in franchising as a global entry strategy include:
a. more government influence in marketing options
b. more required investment
c. too much control over foreign operations
d. takes more time to enter the foreign market
e. need to share profits
Answer: E
Learn More :
IBM Chapter 8
- Global STP is more complicated than domestic STP because:
- A franchise is a contractual agreement between:
- Marketers mights be less interested in countries with the highest purchasing power because of ____ growth and saturated markets.
- Gross national income consists of GDP plus ____, minus any payments made to nonresidents who contribute to the domestic economy.
- Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because:
- Transportation, distribution channels, communications, and commerce are the four key elements of a country's:
- A(n) ____ is a tax levied on a good imported into a country.
- A trade surplus means a country:
- Trade agreements are signed by different governments to
- China's economy is the ____ largest in the world, and the ____ largest market for U.S. exports.
- True or false: The global population has only experienced negative population growth since the turn of the 20th century in both less developed nations and developed countries.
- Since 1978, China's leadership has:
- Which of the following statements about metrics is true?
- After firms have completed the ____, they are better able to make informed decisions about a potential country market.
- Global distribution networks form complex value chains that ultimately ____ the final selling price of a product.
- Overall, culture affects ____ aspects(s) of consumer behavior.
- An internal assessment of a firm's capabilities includes all the following EXCEPT:
- When a firm identifies its positioning within a market, it must decide how to ____ its marketing strategies using the marketing mix.
- A dramatic economic downturn caused by ____ can increase a foreign entrant's risk considerably.
- A firm chooses its ____ after conducting internal market assessments.
- In the timeline for a firm's global expansion, a firm conducts an internal assessments of its capabilities when:
- A trading bloc consists of:
- Global marketing strategies include which of the following components?
- A novel metric that employs purchasing power parity is ____, which suggests that exchange rates should adjust to equalize the cost of a basket of goods and services, wherever it is bought around the world.
- Competitive factors influence global pricing because a firm's products may not:
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