The drive or need that pushes the consumer to satisfy his unmet needs such as having no laundry detergent to do the wash or running out of printer paper and having a term paper due is:

The drive or need that pushes the consumer to satisfy his unmet needs such as having no laundry detergent to do the wash or running out of printer paper and having a term paper due is:



a. an attitude

b. an attribute

c. a desire

d. a want

e. a motive


Answer: E


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