To minimize a buyer's perceived risk, which of the following tactics will contribute to its reduction?
a. Higher prices
b. A new brand name
c. Extended warranties
d. The ability to shop around at many vendors
Answer: C
To minimize a buyer's perceived risk, which of the following tactics will contribute to its reduction?
a. Higher prices
b. A new brand name
c. Extended warranties
d. The ability to shop around at many vendors
Answer: C
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.