When developing marketing plans, a firm should consider which of the following things about its competitors? (check all that apply)
a. Confidential new product plans
b. Past growth of the firm
c. Likely reactions to the firm's plans
d. Weaknesses
Answer: CD
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.