Which of the buyers below is perceiving a higher risk in the purchase of a laptop computer?

Which of the buyers below is perceiving a higher risk in the purchase of a laptop computer?



a. Melanie walks into a retail store and purchases the first laptop she sees.

b. Janet hears about a laptop on the evening news and purchases that specific laptop

c. Polly purchase a laptop off groupon

d. Suzanne searches online, asks friends at work for advice, and buys one after spending hours in multiple stores.



Answer: D


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