Which of the following factors should marketers keep in ind about gender when promoting goods and services?

Which of the following factors should marketers keep in ind about gender when promoting goods and services?



a. Marketers should strive to transcend gender boundaries whenever possible.

b. Gender roles must always be clear and distinct.

c. Gender roles remain very distinct particularly in certain regions of the USA.

d. Marketers should hardly ever strive for gender neutrality by simply ignoring gender characteristics.





Answer: A


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