Which of the following scenarios describes negative word-of-moth?
a. Joe tells anyone he meets he feels he got a good deal on the product.
b. Joe tells only his wife because he is embarrassed that he was given a defective product.
c. Joe tells no one but writes in the corporate blog when he is satisfied with the brand.
d. Joe tells many of his friends because he feels like he paid too much for poor service.
e. Joe tells the owner of the business because he feels he was rushed through the process.
Answer: D
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