Which one of the following is the correct explanation of noncompensatory decision sets?
a. Product purchase decision is made because it has a attribute, valued above any of its other attributes, on which the consumer bases the decision.
b. Product purchase decision is made because the product has all desired attributes that the consumer deems important.
c. Product purchase decision is made on the combined value of all attributes which is more important than the value of a single desired attribute.
Answer: A
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