The first step in the consumer decision-making process is to:
a. gather information
b. recognize a need
c. make a purchase decision
d. select and evaluate alternatives
Answer: b
The first step in the consumer decision-making process is to:
a. gather information
b. recognize a need
c. make a purchase decision
d. select and evaluate alternatives
Answer: b
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.