While shopping on the Your Tunes website, you note that after looking at the details of a particular item, pictures of other items appear at the bottom with the note that other shoppers who bought the particular item you research often purchased the pictured items. This particular target marketing for online shoppers is a product of:

While shopping on the Your Tunes website, you note that after looking at the details of a particular item, pictures of other items appear at the bottom with the note that other shoppers who bought the particular item you research often purchased the pictured items. This particular target marketing for online shoppers is a product of:



a. meta-analysis of meta-data of consumer behavior
b. regional analytics
c. relational database
d. social psychological research


Answer: c. relational database


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