Business MCQ
Multinational Business Chapter 12
Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences. Google is engaging a(n) ________ strategy.
Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences. Google is engaging a(n) ________ strategy.
Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences. Google is engaging a(n) ________ strategy.
A) international
B) multidomestic
C) transnational
D) global
Answer: D) global
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