Global STP is more complicated than domestic STP because:

Global STP is more complicated than domestic STP because:

a. foreign consumers view products and their roles differently

b. firms fully understand cultural nuances of other countries

c. there is typically only one subculture in foreign markets

d. prices within the foreign market will be dramatically different




Answer: A

A franchise is a contractual agreement between:

A franchise is a contractual agreement between:

a. a firm and infrastructure

b. a firm and the government

c. a firm and an outside country.

d. firms or a firm and individual

Answer: D

Marketers mights be less interested in countries with the highest purchasing power because of ____ growth and saturated markets.

Marketers mights be less interested in countries with the highest purchasing power because of ____ growth and saturated markets.

a. lost

b. increased

c. stagnated

d. an opportunity for




Answer: C

Gross national income consists of GDP plus ____, minus any payments made to nonresidents who contribute to the domestic economy.

Gross national income consists of GDP plus ____, minus any payments made to nonresidents who contribute to the domestic economy.

a. net deficit earned from investment abroad

b. trade deficits and surpluses

c. net income earned from investment abroad

d. goods and services produced in a year



Answer: C

Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because:

Firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language because:

a. there are few other factors to consider when developing a global communication strategy

b. language is a simple issue for marketers to overcome

c. they want to avoid potential embarrassment that language confusion can cause

d. language is typically uncomplicated

Answer: C

Transportation, distribution channels, communications, and commerce are the four key elements of a country's:

Transportation, distribution channels, communications, and commerce are the four key elements of a country's:

a. global market assessment

b. infrastructure

c. GDP

d. economy

Answer: B