Factors that influence consumer behavior and are a part of the external ____ environment, include the consumer's family, friends, reference groups, and culture in which they operate.
a. situational
b. motivational
c. cultural
d. social
Answer: D
Factors that influence consumer behavior and are a part of the external ____ environment, include the consumer's family, friends, reference groups, and culture in which they operate.
a. situational
b. motivational
c. cultural
d. social
Answer: D
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