The collection of all possible alternatives for a decision, even those the buyer would NOT consider and might not even be aware of, is the:
a. retrieval set
b. evaluative criterion
c. evoked set
d. attribute set
e. universal set
Answer: E
The collection of all possible alternatives for a decision, even those the buyer would NOT consider and might not even be aware of, is the:
a. retrieval set
b. evaluative criterion
c. evoked set
d. attribute set
e. universal set
Answer: E
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.