It is buyers' ____ that shape the values, shared meaning, and behaviors of the social organization of their market. Often the entire country functions much like a reference group does at a more intimate level.

It is buyers' ____ that shape the values, shared meaning, and behaviors of the social organization of their market. Often the entire country functions much like a reference group does at a more intimate level.



a. culture

b. friends

c. ethnicity

d. social class

e. family



Answer: A


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