Since many buyers are leery of buying a product advertised on an infomercial, one way to reduce post-purchase cognitive dissonance for the item is to offer:

Since many buyers are leery of buying a product advertised on an infomercial, one way to reduce post-purchase cognitive dissonance for the item is to offer:



a. a money back guarantee

b. multiple versions of the item

c. accessories bundled with the item

d. quantity discounts



Answer: A


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