Nancy has bought a curling iron, but the appliance is very difficult to use to achieve the look she wants. Additionally, it takes at least 15 minutes to heat before use. Nancy's postpurchase outcome is best described as customer ____, one of three possible outcomes.

Nancy has bought a curling iron, but the appliance is very difficult to use to achieve the look she wants. Additionally, it takes at least 15 minutes to heat before use. Nancy's postpurchase outcome is best described as customer ____, one of three possible outcomes.



a. dissatisfaction

b. discomfort

c. word-of-mouth

d. complaint behavior



Answer: A


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