Tom's volleyball team has a lot of influence in his buying behavior for many products. The team serves specifically as a ____ group to Tom, offering information about brands, providing rewards for well-selected purchases, and contributing to Tom's self-image.

Tom's volleyball team has a lot of influence in his buying behavior for many products. The team serves specifically as a ____ group to Tom, offering information about brands, providing rewards for well-selected purchases, and contributing to Tom's self-image.




Answer: reference


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