To minimize a buyer's perceived risk, which of the following tactics will contribute to its reduction?

To minimize a buyer's perceived risk, which of the following tactics will contribute to its reduction?

a. Higher prices

b. A new brand name

c. Extended warranties

d. The ability to shop around at many vendors



Answer: C

Jon is using ____ ____ when he bases decision to purchase textbooks on price condition, and location.

Jon is using ____ ____ when he bases decision to purchase textbooks on price condition, and location.

a. personal preferences

b. habitual buying

c. evaluative criteria

d. determinant evaluation

Answer: C

It is buyers' ____ that shape the values, shared meaning, and behaviors of the social organization of their market. Often the entire country functions much like a reference group does at a more intimate level.

It is buyers' ____ that shape the values, shared meaning, and behaviors of the social organization of their market. Often the entire country functions much like a reference group does at a more intimate level.

a. culture

b. friends

c. ethnicity

d. social class

e. family



Answer: A

Since many buyers are leery of buying a product advertised on an infomercial, one way to reduce post-purchase cognitive dissonance for the item is to offer:

Since many buyers are leery of buying a product advertised on an infomercial, one way to reduce post-purchase cognitive dissonance for the item is to offer:

a. a money back guarantee

b. multiple versions of the item

c. accessories bundled with the item

d. quantity discounts



Answer: A

Perception as it influences consumer behavior is:

Perception as it influences consumer behavior is:

a. developed through culture and family influences

b. predominantly gender-based

c. developed once you visit the manufacturing facility

d. developed through product instruction guide


Answer: A

A situational shopping influence might be promotional in nature and could include all of the following in-store activities EXCEPT:

A situational shopping influence might be promotional in nature and could include all of the following in-store activities EXCEPT:

a. in-store coupons

b. a fashion show

c. multidiscount items

d. free gift with purchase


Answer: B