Which income group's purchasing power is growing relative to other income groups?
a. Middle income group
b. Highest income group
c. Low income groups
Answer: B
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IBM Chapter 5
- A company must be able to focus on its ____ competencies as an opportunity to deliver new products to its customers.
- Particularly in larger countries, marketers may have to respond to diverse consumer groups that refer to products categories differently. While some areas say they "go to a movie," others say they are "going to a show." This illustrates ____ culture.
- ____ refers to the persistent increase in the prices of goods and services.
- At its most basic level, ____ refers to the cost to the individual for borrowing money.
- When developing marketing plans, a firm should consider which of the following things about its competitors?
- Factors affecting consumers such as a company's capabilities, competitors, and corporate partners, are referred to as:
- The most important immediate environmental factors that impact consumers are the ____, ____, and ____.
- Which of the following are among the goals of value-based marketing?
- True or false: Currently firms have the technology to track an item from the moment it was manufactured until it is in the hands of the consumer.
- ___ is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.
- Which of the following firms would be the most likely to see food sales suffer as a result of inflation?
- A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and message just in different languages. Advertiser might try to bridge the culture gap by appealing to:
- In response to the social trend of ____, the Federal Trade Commission established the Do Not Call Registry.
- Which is the largest generational cohort since the Baby Boomers?
- Which of the following groups are NOT expected to experience population growth in the United States in the next 20 years.
- Which are the traits that best describe Baby Boomers?
- If your family shares a tradition of getting together on New Year's Day, then this part of your ____.
- A successful firm focuses on matching its core ____ of its products and services to what customers need and want.
- How do demographics affect the launching of a new product?
- True or false: Mobile devices enhance the customer's experience by making it easier to interact with the manufacturer, retailer or other customers.
- Which of the following demographic factors can help to predict consumer buying patterns?
- Which generational cohort was born during 1946 and 1964?
- What are some components of a country's culture?
- Which of the following factors should marketers keep in ind about gender when promoting goods and services?
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